Senior Software Engineer
    at TechStyle (Fabletics Brand)Fabletics is a global activewear e-commerce brand co-founded by Kate Hudson, built around a VIP subscription model, serving millions of customers worldwide.

    E-Commerce Checkout Optimization

    $26K
    Revenue Lift (48h)
    Reduced
    Checkout Failures
    Built
    High-Traffic Infrastructure

    Capabilities / Domains

    E-Commerce
    Revenue Impact
    Performance Optimization
    Architecture Modernization
    SPA Migration
    TypeScript
    Nest.js
    RESTful APIs
    Node.js
    Jest
    Jenkins
    CI/CD
    Error Handling
    Full-stack Development

    Timeline

    03/2019 – 06/2020

    Modernized Fabletics’ legacy checkout system, replacing a monolith with a scalable API-driven architecture to reduce lost sales and improve deployment reliability.

    The Challenge

    Checkout timeouts and legacy monolithic infrastructure were causing revenue loss and limiting feature velocity on a high-traffic subscription e-commerce platform

    The Solution

    Architected Fabletics’ first API-driven checkout. Introduced resilient error handling to recover failed transactions and implemented automated testing to stabilize deployments.

    The Result

    $26,000 in incremental revenue generated within the first 48 hours of deployment. Reduced checkout timeouts and improved transaction reliability. Established foundation for SPA migration across brands.