Founder & Creator
    at LA HOT Magazine

    LA HOT Magazine Multimedia Platform

    100K+
    Mobile App Downloads
    Platform
    Print + Digital
    Released
    2 Print Editions
    Rapid
    Growth

    Capabilities / Domains

    Product Development
    UX / UI Design
    Brand & Identity
    Content Strategy
    Mobile & Web Platforms
    Membership Platform
    Commercial Production
    Venture Founder

    Timeline

    2011 - 2012

    Founded and operated LA HOT Magazine, a multimedia startup integrating print publication, custom web platform, mobile application, membership access, and commercial production. Served as Founder, Editor, Engineer, Creative Director, and Executive Producer—overseeing product development, UX design, content strategy, brand identity, and distribution across web and major app marketplaces.

    The Challenge

    Launching a cohesive brand that bridged physical print media with digital mobile distribution, while independently building the technical platform, producing commercial content, and assembling a global creative network.

    The Solution

    Built cohesive digital experiences across web and mobile, aligning UX, brand, and content strategy to create a unified multimedia platform. Integrated membership access to digital issues and LA HOT talent network. Launched a website, mobile app, produced two print editions, executive-produced photo shoots and commercial campaigns, wrote editorial and advertising content, and managed a distributed team of creatives and contributors. Established distribution across major app marketplaces and direct print channels.

    The Result

    Achieved 100,000+ app downloads by the second issue. Successfully released two hard-copy magazine editions. Built a global network of contributors and talent. Demonstrated full-stack execution across product, brand, content, and distribution.